Making Media (eBook, ePUB)

Production, Practices, and Professions
Redaktion: Deuze, Mark; Prenger, Mirjam

• Format: ePub

Produktbeschreibung

Making Media' uncovers what it means and what it takes to make media, focusing on the lived experience of media professionals within the global media, including rich case studies of the main media industries and professions: television, journalism, social media entertainment, advertising and public relations, digital games, and music. This carefully edited volume features 35 authoritative essays by 53 researchers from 14 countries across 6 continents, all of whom are at the cutting edge of media production studies.

The book is particularly designed for use in coursework on media production, media work, media management, and media industries.

Specific topics highlighted:
the history of media industries and production studies; production studies as a field and a research method; changing business models, economics, and management; global concentration and convergence of media industries and professions; the rise and role of startups and entrepreneurship; freelancing in the digital age; the role of creativity and innovation; the emotional quality of media work; diversity and inequality in the media industries.

Open Uva Course
The University of Amsterdam has a open course around the book. The course offers a review of the key readings and debates in media production studies.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 492
• Erscheinungstermin: 1. Oktober 2025
• Englisch
• ISBN-13: 9781040787441
• Artikelnr.: 75563673

Autorenporträt

Mark Deuze is Professor of Media Studies and Director of Graduate Studies at the University of Amsterdam's Department of Media Studies. Publications of his work include over ninety papers in academic journals, as well as nine books. Mark is also the bass player and singer of post-grunge band Skinflower. Mirjam Prenger is Assistant Professor at the Department of Media Studies at the University of Amsterdam. Mirjam researches the history of media innovation and entrepreneurship, as well as the relationship between journalism and public relations.

Inhaltsangabe

Introduction 1. Making Media: Production, Practices, and Professions Mark
Deuze and Mirjam Prenger Production Research 2. Media Industries: A Decade
in Review Jennifer Holt and Alisa Perren 3. Media Production Research and
the Challenge of Normativity David Lee and Anna Zoellner 4. Access and
Mistrust in Media Industries Research Patrick Vonderau 5. Cultural and
Creative Industries and the Political Economy of Communication Bernard
Miège 6. The Platformization of Making Media David Nieborg and Thomas Poell
Economics and management 7. The Disappearing Product and the New
Intermediaries Chris Bilton 8. Value Production in Media Industries and
Everyday Life Göran Bolin 9. Transformation and Innovation of Media
Business Models Mikko Villi and Robert Picard 10. Shifts in Consumer
Engagement and Media Business Models Sylvia Chan-Olmsted and Rang Wang 11.
Media Industries' Management Characteristics and Challenges in a Converging
Digital World Paolo Faustino and Eli Noam Policy 12. Global Media
Industries and Media Policy Terry Flew and Nicolas Suzor 13. Media
Concentration in the Age of the Internet and Mobile Phones Dwayne Winseck
Practices Innovation 14. Making (Sense of) Media Innovations Arne H.
Krumsvik, Stefania Milan, Niamh Ní Bhroin and Tanja Storsul 15. Startup
Ecosystems Between Affordance Networks, Symbolic Form, and Cultural
Practice Stefan Werning Work conditions 16. Precarity in Media Work Penny
O'Donnell and Lawrie Zion 17. Making It in a Freelance World Nicole S.
Cohen 18. Diversity and Opportunity in the Media Industries Doris R. Eikhof
and Stevie L. Marsden 19. Labour and the Next Internet Vincent Mosco
Affective labour 20. Affective Labour and Media Work Eugenia Siapera 21.
Affective Qualities of Creative Labour Zelmarie Cantillon and Sarah Baker
22. A Business of One or Nurturing the Craft: Who are You? Ilana Gershon
and Mark Deuze Professions Music 23. Music in Times of Streaming:
Transformation and Debate Sofia Johansson 24. Popular Music, Streaming, and
Promotional Media: Enduring and Emerging Industrial Logics Leslie M. Meier
Television 25. Show Me the Money: How Revenue Strategies Change the
Creative Possibilities of Internet-Distributed Television Amanda D. Lotz
26. Flexibility, Innovation, and Precarity in the Television Industry Paul
Dwyer Social media 27. Creator Management in the Social Media Entertainment
Industry David Craig 28. #Dreamjob: The Promises and Perils of a Creative
Career in Social Media Brooke Erin Duffy Public relations and advertising
29. Redefining Advertising in a Changing Media Landscape Sara Rosengren 30.
Perceptions and Realities of the Integration of Advertising and Public
Relations Dustin Supa Digital games 31. Game Production Logics at Work:
Convergence and Divergence Aphra Kerr 32. Reflections on the Shifts and
Swerves of the Global Games Industry Casey O'Donnell Journalism 33. 'It
Never Stops': The Implicit Norm of Working Long Hours in Entrepreneurial
Journalism Amanda Brouwers and Tamara Witschge 34. Transmedia Production:
Key Steps in Creating a Storyworld Ana Serrano Tellería Conclusion 35.
Making Media: Observations and Futures Henry Jenkins, Elizabeth Saad
Corr?a, Anthony Fung, and Tanja Bosch