Management and Business Research (eBook, ePUB) - Jaspersen, Lena J.; Thorpe, Richard; Valizade, Danat
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Having sold over 70,000 copies, this market-leading textbook provides readers with a clear and comprehensive overview of methods for conducting management and business research. It combines practical guidance with academic depth and uses the much-loved visual metaphor of a tree to guide students through the research process.
The eighth edition has been fully updated and includes:
Enhanced accessibility and improved flow throughout , with clearer explanations for international students and an expanded glossary | More diverse examples and research in action textboxes showcasing how…mehr

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Produktbeschreibung
Having sold over 70,000 copies, this market-leading textbook provides readers with a clear and comprehensive overview of methods for conducting management and business research. It combines practical guidance with academic depth and uses the much-loved visual metaphor of a tree to guide students through the research process.

The eighth edition has been fully updated and includes:

  • Enhanced accessibility and improved flow throughout, with clearer explanations for international students and an expanded glossary
  • More diverse examples and research in action textboxes showcasing how research is done all over the world, as well as cover topics such as researching and writing as a non-native speaker
  • Expanded and up-to-date coverage of Generative AI, data analytics, and visual, virtual and participatory methods
  • Expanded content on case study research
  • Strengthened practical guidance on ethics, academic integrity (including authorship, GenAI and plagiarism) and writing and dissemination.


This book is suitable for both undergraduate and postgraduate students studying research methods as part of a business and management course.

LENA J. JASPERSEN is a Lecturer in Innovation and Qualitative Research Methods at the University of Leeds.

DANAT VALIZADE is a Professor in Quantitative Methods at the University of Leeds.

RICHARD THORPE is an Emeritus Professor at the University of Leeds.

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Autorenporträt


Lena J. Jaspersen is a University Academic Fellow in Innovation Management at the University of Leeds, where she co-developed and teaches the flagship interdisciplinary Innovation Thinking and Practice module with Tony Morgan and teaches qualitative research methods at the PhD level. Her main research interests include collaborative research and innovation, and the role of partnerships in addressing global development challenges.

Lena's background brings an international and interdisciplinary dimension to her writing, teaching and research. She holds Masters' degrees in Sociology and International Relations and was awarded a PhD with Recommendation of Research Excellence from the University of Leeds. Lena is also currently part of the team at the Leeds Institute of Teaching Excellence carrying out pedagogical research into interdisciplinary team-based teaching and learning with a focus on digital and employability skills.

Lena has a strong interest in innovation and research methods. She's a co-author of the 7th edition of the bestselling Management and Business Research (Sage, 2021), which provides readers with a clear and comprehensive overview of methods for conducting management and business research. Lena's other publications include a recent article in the British Journal of Management, containing a systematic overview of methods for qualitative network research, Understanding Global Development Research (Sage, 2017) and the UN-real World of Human Rights (Nomos, 2012).