But this seminal work needs a careful reality check. The authors of this book point out a range of problems associated with the Hofstede and GLOBE national culture measures which bring into question their accuracy and usefulness in meeting the expectations of management culture researchers and students. This book explains in detail why the measures developed by Hofstede and GLOBE are of dubious validity and why they should be viewed with caution by those looking for answers to the complex questions of culture.
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"With a challenge to the widely cited Hofstede and GLOBE culture models, Venaik, Brewer, and Midgley present culture archetypes as an alternative for culture-related theorising and for practitioner and policy application. Elucidating the ecological fallacy and other shortcomings with the Hofstede and GLOBE studies, this is an invaluable research monograph." Peter W. Liesch, Professor of International Business, University of Queensland Business School, Australia
"Growing contacts among peoples of different backgrounds across and within countries present unprecedented opportunities yet challenges to management researchers in the Twenty-first Century. Venaik, Brewer, and Midgley's book titled, Management Research, International Business, and National Culture: Evaluating Hofstede and GLOBE, provides useful insights for all who seek to better understand these dynamics and processes to bring about win-win outcomes." Rosalie L. Tung, The Ming & Stella Wong Professor of International Business, Simon Fraser University (Canada)