Meyers has developed a plan for practical crisis management. He explains the stages of a business crisis and then details nine common types, incorporating case histories from 31 instructive corporate upheavals and the comments of the executives who went through them.
Finally, the author offers ways to minimise the impact of these crises. He lists step-by-step procedures to employ in each case, and gives advice on forming a crisis management team and developing early warning systems.
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