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`I was pleased to find that the work lived up to its title and covered both schools and college issues with equal thoroughness. This is a very readable, stimulating and valuable publication' - Mentoring & Tutoring
This book explores all the major aspects of managing external relations in schools of all phases, as well as in colleges. The authors use empirical research evidence to analyze how schools and colleges can manage external relations to achieve productive and supportive relationships with their communities. They explore how a responsive philosophy and appropriate marketing can be adopted in order to ensure continuous development.…mehr
`I was pleased to find that the work lived up to its title and covered both schools and college issues with equal thoroughness. This is a very readable, stimulating and valuable publication' - Mentoring & Tutoring
This book explores all the major aspects of managing external relations in schools of all phases, as well as in colleges.
The authors use empirical research evidence to analyze how schools and colleges can manage external relations to achieve productive and supportive relationships with their communities. They explore how a responsive philosophy and appropriate marketing can be adopted in order to ensure continuous development.
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Autorenporträt
CONTRIBUTORS Tony Bush University of Leicester School of Education, Northampton Marianne Coleman University of Leicester School of Education, Northampton Michael Creese Peter Davies FEDA Bristol Peter Earley Institute of Education, University of London Keith Foreman University of Leicester School of Education, Northampton Valerie Hall Jane Hemsley-Brown University of Southampton David Middlewood University of Leicester School of Education, Northampton Margaret Preedy Open University David Scott Institute of Education, University of London Steve Waring Salisbury College
Inhaltsangabe
Preface - Jacky Lumby and Nick Foskett PART ONE: SETTING THE CONTEXT The Vanishing Boundaries - Tony Bush The Importance of Effective External Relations Accountability in Education Systems - David Scott Centralizing and Decentralizing Pressures Strategy, External Relations and Marketing - Nick Foskett Partnership, Alliances and Competition - Valerie Hall Defining the Field PART TWO: RELATING TO STAKEHOLDERS Schools and the State - Keith Foreman The State and Colleges - Jane Hemsley-Brown Working with Governors - Peter Earley and Michael Creese A Bridge to the Community? Managing Relationships Between Schools and Parents - David Middlewood Colleges and Customers - Peter Davies Collaboration Between Schools - Margaret Preedy Working with Employers and Business - Marianne Coleman PART THREE: A STRATEGIC APPROACH TO EXTERNAL RELATIONS Finding Your Place - Steve Waring Sensing the External Environment Achieving Responsiveness - Jacky Lumby Communicating the Organization - Nick Foskett and Jane Hemsley-Brown
Preface - Jacky Lumby and Nick Foskett PART ONE: SETTING THE CONTEXT The Vanishing Boundaries - Tony Bush The Importance of Effective External Relations Accountability in Education Systems - David Scott Centralizing and Decentralizing Pressures Strategy, External Relations and Marketing - Nick Foskett Partnership, Alliances and Competition - Valerie Hall Defining the Field PART TWO: RELATING TO STAKEHOLDERS Schools and the State - Keith Foreman The State and Colleges - Jane Hemsley-Brown Working with Governors - Peter Earley and Michael Creese A Bridge to the Community? Managing Relationships Between Schools and Parents - David Middlewood Colleges and Customers - Peter Davies Collaboration Between Schools - Margaret Preedy Working with Employers and Business - Marianne Coleman PART THREE: A STRATEGIC APPROACH TO EXTERNAL RELATIONS Finding Your Place - Steve Waring Sensing the External Environment Achieving Responsiveness - Jacky Lumby Communicating the Organization - Nick Foskett and Jane Hemsley-Brown
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