Constantin Zopounidis, Panos M. Pardalos

Managing in Uncertainty: Theory and Practice (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing. Audience: Researchers and professionals from operations research, management science and economics.

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Produktdetails

• Verlag: Springer US
• Seitenzahl: 541
• Erscheinungstermin: 17. April 2013
• Englisch
• ISBN-13: 9781475728453
• Artikelnr.: 43993983

Inhaltsangabe

Editorial. I: Finance. 1. Country Risk Assessment. 2. Quantitative Techniques in Business Economics. 3. Portfolio Management Techniques. 4. Multicriteria Analysis in Credit Cards Assessment. II: Marketing. 1. Advertising Techniques and Consumer Policy. 2. Artificial Intelligence, Multicriteria Analysis and Marketing Decisions. 3. Franchising in Business Development. 4. Forecasting Techniques and Performance. III: Management. 1. Multivariate Data Analysis in Risk Management. 2. Cooperative Management. 3. Total Quality Management. 4. Managerial Decisions in Business Performance. Author Index.