Stephanie Marsh

Market and User Research Operations (eBook, ePUB)

Operationalize Customer Research for Scale and Impact

• Format: ePub

Produktbeschreibung

Looking to boost your research team's impact while cutting down on administrative overload?

Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively.

You'll learn how to:
- Develop repeatable, reusable insights using proven operational principles
- Implement governance and planning models for on-time, on-budget delivery
- Select and optimize tools and platforms tailored to your team's needs
- Manage participant recruitment ethically and efficiently
- Apply AI and democratize research to meet evolving business demands

Filled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value.

Themes include: Research operations, process optimization, AI in research, Governance, stakeholder value

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 312
• Erscheinungstermin: 3. August 2025
• Englisch
• ISBN-13: 9781398620513
• Artikelnr.: 75122789

Autorenporträt

Stephanie Marsh (she/they) is a leading expert in UX Research and UX Research Operations based in the UK. As the former Head of User Research and Analysis at the UK Government Digital Service and Head of Digital at the UK Ministry of Defence, they have played a pivotal role in advancing digital innovation within the public sector. Previously a Bunnyfoot consultant , one of the UK's leading UX consultancies, Stephanie has applied their expertise to enhance user experiences across diverse industries. As a respected thought leader, she has contributed to peer-reviewed publications and shared insights through speaking engagements at conferences and industry events.

Inhaltsangabe

Section
ONE: Managing infrastructure and the research process; Chapter
01: Defining research operations; Chapter
02: Laying the foundations for successful research processes and practices; Chapter
03: Data compliance in research operations; Chapter
04: How to recruit participants
models for best practice; Chapter
05: How to manage data, information and knowledge; Chapter
06: Supporting and managing the research process; Section
TWO: People; Chapter
07: Recruiting researchers; Chapter
08: Recruiting the research operations team; Chapter
09: Supporting research and operations learning Section
THREE: Advanced operations; Chapter
10: How to use AI as part of the research process; Chapter
11: Metrics for research and research operations; Chapter
12: How to adapt to changing needs and requirements; Chapter
13: Concluding thoughts;