Joseph George, Vishnu Govindan

Market Dynamics & Business Decisions (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Market Dynamics and Business Decision has been meticulously authored as a definitive textbook designed for undergraduate and postgraduate commerce and management courses of Bengaluru North University and Madras University. Recognizing the evolving landscape of business education, this book offers a dynamic, syllabus-centric approach, equipping students and educators with the essential knowledge, skills, and analytical tools required to excel in today's complex economic environment.

Syllabus-Centric Content for Academic Excellence

This textbook is uniquely mapped to the official curriculum frameworks of Bengaluru North University and Madras University, ensuring every chapter addresses prescribed learning outcomes. Each module begins with clear learning objectives and concludes with tailored review questions, enabling learners to assess their grasp of key concepts and align their study with university examination formats. Major topicssuch as the scope of managerial economics, public finance, fiscal policy, production theory, and demand analysisare covered in a logical, progressive sequence reflecting university syllabi and academic best practices.​

Robust Theoretical Foundation and Modern Business Application

The book delves deeply into the foundational theories driving business decision-making: economic theory, managerial theory, and behavioral theory of the firm. Through comprehensive, yet accessible, explanations, students are introduced to the rationales behind business choices, the real-world complexities managers face, and contemporary approaches to balancing multiple firm objectivesincluding profit maximization, sales maximization, growth, stakeholder welfare, and Corporate Social Responsibility (CSR).

Case studies, Indian business examples, and application-based exercises reinforce theoretical understanding by bridging the gap between textbook concepts and practical, everyday management scenarios. Real-life illustrationssuch as the impact of GST reforms, digital taxation, and public financial policiesmake the text a valuable reference point for understanding critical challenges faced by Indian businesses today.​

Structured Pedagogy for Effective Learning

Every chapter in Market Dynamics and Business Decision follows a learner-centered structure:

• Chapter Outlines and Objectives: Each chapter opens with a roadmap of key themes, setting clear learning expectations.
• Thematic Subsections: Concepts are broken down into manageable units, making complex ideas digestible for students from diverse academic backgrounds.
• Summary Points and Revision Aids: Main ideas are recapped at the end of each section, aiding retention and exam preparation.
• Practice Questions & Application Tasks: Long-answer, short-answer, and case-based questions encourage critical thinking and application.
• Numerical Examples & Case Studies: Quantitative concepts like GDP calculation, break-even analysis, and fiscal deficit management are illustrated with step-by-step worked examples and relatable case studies.
• Visual Tables & Comparative Charts: Comparative tables and strategic frameworks (e.g., distinguishing between economic, managerial, and behavioral theories) support rapid revision and nuanced understanding.​

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Produktdetails

• Verlag: Dr vishnu Govindan
• Erscheinungstermin: 11. Oktober 2025
• Englisch
• ISBN-13: 9798232727253
• Artikelnr.: 75718109

Autorenporträt

Dr. Joseph George

Dr. Joseph George is currently serving as an Associate Professor in the Department of Management Studies at St. Joseph's College, Moolamattom, located in Idukki, Kerala, India. He has been a part of the institution since 2001. Dr. George holds Postgraduate Degrees in both Commerce and Management, in addition to a Bachelor's Degree in Law. He also possesses a Postgraduate Diploma in Human Resource Management, reflecting his strong interdisciplinary academic background. His research interests span across areas such as Labour Laws, Intellectual Property Rights, Business Economics and Human Resource Development, where he continues to contribute through scholarly work and academic engagement. He has also associated with St. Xavier's College, Calcutta as part of Inter Institutional Faculty Enrichment Program sponsored by UBCHEA, Hong Kong in 2014.

Dr. Vishnu Govindan

Dr. Vishnu Govindan (M.com, NET, JRF, PhD, ) is an accomplished academician currently serving as an Assistant Professor at Christ Business School, Christ College of Science and Management, Malur. He holds a Doctorate from the University of Kerala and brings with him a strong background in teaching and research. A recipient of the Junior Research Fellowship (JRF) awarded by the Ministry of Social Justice and Empowerment, he has also qualified the National Eligibility Test (NET) four times, showcasing his academic excellence and subject expertise.

Dr. Vishnu has published research papers in reputed national and international journals including ABDC and Scopus indexed, contributing meaningfully to academic literature. He has also presented his work at various national and international seminars and conferences, reflecting his active involvement in the academic and research community. He is a life member of the Indian Accounting Association.

With experience across several colleges, he has developed a dynamic teaching approach that blends theoretical knowledge with practical application.