Nigel F. Piercy

Market-Led Strategic Change (eBook, ePUB)

Transforming the process of going to market

• Format: ePub

Produktbeschreibung

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy.

This much-anticipated new edition has been carefully updated, now with Nigel Piercy's unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy's insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions.

If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 604
• Erscheinungstermin: 3. November 2016
• Englisch
• ISBN-13: 9781135050238
• Artikelnr.: 47134886

Autorenporträt

Nigel F. Piercy BA, MA, PhD, DLitt, FCIM was previously Associate Dean and Professor of Marketing and Strategy at Warwick Business School, having earlier held a chair in strategic marketing at Cranfield School of Management. Before Cranfield and Warwick, he held the Sir Julian Hodge Chair in Marketing and Strategy at Cardiff Business School.

Inhaltsangabe

Part I: Everything has Changed, but Everything is the Same... 1. A Map for
Market-Led Strategic Change: Using the Model Without Getting Lost! 2. The
Changing World: The New and Harsh Realities we all Face 3. The Customer is
Always Right, Except When They Are Wrong: Customer Satisfaction, Customer
Sophistication and Market Change 4. The Evolution of Marketing for a
Changing World: New Ideas Win Part I: End of Part Cases Case 1. The Price
of Oil: Black Gold or can Someone Find Somewhere to Store the Filthy Stuff?
Case 2. Marijuana: Is the World Going to Pot or What? Case 3. Business and
the Global Obesity Epidemic: Who Made us Fat? Case 4. Privacy: The New
Product for the 21st Century Part II: Developing Value-Based Strategy 5.
Value-Based Strategy: Strategic Thinking and Thinking Strategically About
Value 6. Market Sensing and Learning Strategy: Competitive Strength Through
Knowing More 7. Strategic Market Choices and Innovation: Where to Compete,
Where not to, and What's New 8. Customer Value Strategy and Positioning:
What Have You Got to Offer, How Does it Make You Different to the Rest? 9.
Strategic Relationships and Networks: Building the Infrastructure to
Deliver the Strategy 10. Strategic Customer Relationships: The Special Case
in Relationship Strategy Part II: End of Part Cases Case 5. Uber: A
Revolution in Personal Transport or a Death Trap? Case 6. Volkswagen and
Emissions: Hoakwagen Sent to the Naughty Step Case 7. Music: We Built this
City on Rock 'N' Roll, But Where's the Money Now? Case 8. Reinventing the
Healthcare Business: An Apple a Day Keeps the Doctor Away, But only if You
Throw it Very Hard Indeed Part III: Processes for Managing Strategic
Transformation 11. Strategic Gaps: The Difference Between What We Want and
What We Have Got 12. Organization and Processes for Change: Building the
Infrastructure to Make It Happen 13. Implementation Process and Internal
Marketing: Making it Happen 14. An Agenda for Market-Led Strategic Change:
The Last Chapter that No-One Reads Part III: End of Part Cases Case 9.
Alibaba: Amazon Plus E-Bay Plus Some Case 10. Facebook: Ok Mark, Very
Clever, But Where's the Money? Case 11. The Continuing Dilemma For Marks
And Spencer: And no Jokes About "Has Marks Lost its Sparks"! Case 12.
Counter-Implementation Strategy: The Anatomy of Hate and the Tactics of the
Gutter