Marketing and Outreach for the Academic Library (eBook, ePUB)

New Approaches and Initiatives
Redaktion: Eden, Bradford Lee

• Format: ePub

Produktbeschreibung

Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 164
• Erscheinungstermin: 12. Mai 2016
• Englisch
• ISBN-13: 9781442262553
• Artikelnr.: 44909131

Autorenporträt

Edited by Bradford Lee Eden

Inhaltsangabe

Introduction Chapter 1 Making social media worth it: planning and
implementation for a small institution Kaela Casey, Laura Worden Chapter 2
Library spaces: inspiration and collaboration Susan Van Alstyne Chapter 3
Events and extravaganzas at Cunningham Memorial Library Karen Evans Chapter
4 Librarians as event coordinators: building partnerships and engagement
through user-centered programs Joe Clark Chapter 5 Digital engagement in
delivering library services: a case study from the State Library of New
South Wales Kathryn Barwick, Mylee Joseph Chapter 6 From idea to Instagram:
how an academic library marketing committee created a character for the
YouTube generation Joyce Garczynski, Laksamee Putnam, Lisa Woznicki Chapter
7 Promoting digital library services through workshops Tracy C. Bergstrom,
Alexander Papson Chapter 8 It's the end of the world as we know it... or is
it? Looking beyond the new librarianship paradigm Rebecca Parker, Dana
McKay Chapter 9 Embedded Librarians: Case Studies from Loyola University
New Orleans Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey
Chapter 10 Democratizing Digital: The Highway 89 Digital Collection and the
Promise of Inclusive Online Collaboration Brad Cole, Clint Pumphrey, Liz
Woolcott Index About the Editor and Contributors