Stephan S. Sunn

Marketing and Sales of C2G - Consumer-to-Goverment (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This groundbreaking guide explores the evolving landscape of Consumer-to-Government (C2G) engagement, where citizens are no longer passive recipients of services but active participants in shaping public value. The book emphasizes that successful C2G strategies must go beyond conventional business metrics, focusing instead on civic trust, transparency, and citizen empowerment. Through case studies and global benchmarks, it illustrates how C2G innovationsranging from AI-enhanced services to blockchain-backed transparencyare redefining public sector responsiveness and impact.

A key theme is the integration of marketing and sales technologies with government systems in ways that prioritize ethical data use, digital inclusion, and the human touch. It introduces novel concepts such as public-sector MarTech, adaptive CRM systems, and AI-driven personalization, all tailored to maintain trust in regulated environments. At the same time, the book provides practical frameworks for identifying unmet societal needs, co-creating with citizens, and aligning with legal and policy structures across diverse international contexts.

For executives and innovators, the book offers a compelling blueprint for leading transformative public service initiatives. It highlights strategic leadership imperativeslike fostering a citizen-centric culture, building cross-sector alliances, and navigating political complexityto deliver measurable societal value. C2G, the authors argue, is not just the future of governance, but a powerful, human-centered movement for civic innovation.

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Produktdetails

• Verlag: Davidson Global & Co.
• Erscheinungstermin: 27. Oktober 2025
• Englisch
• ISBN-13: 9798232170615
• Artikelnr.: 75760927