Sorin Patilinet

Marketing Effectiveness (eBook, ePUB)

Applying Marketing Science for Brand Growth

• Format: ePub

Produktbeschreibung

Looking to boost your marketing impact by mastering measurable effectiveness across all channels?

Marketing Effectiveness is a practical guide tailored for mid-career marketers ready to develop strategic frameworks that deliver quantifiable growth, written by leading marketing practitioner Sorin Patilinet. Drawing on cutting-edge science and advanced analytics, this book offers actionable tools to implement and optimize marketing strategies based on robust, evidence-driven insights.

You'll learn how to:
- Apply principles of marketing effectiveness beyond ROI to all marketing mix elements
- Develop data-driven decision-making frameworks that fuel sustainable growth
- Leverage neuroscience and machine learning to deepen customer understanding
- Explore real-world examples from Snickers, Warby Parker and Uber Eats
- Prepare for AI's evolving role in enhancing marketing measurement and strategy

Packed with detailed chapters and expert guidance, this book equips you to lead with confidence and elevate your career by driving measurable marketing success.

Themes include: Marketing effectiveness, data-driven strategy, neuroscience in marketing, AI in analytics, decision-making frameworks, career development

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 264
• Erscheinungstermin: 3. August 2025
• Englisch
• ISBN-13: 9781398621077
• Artikelnr.: 75122756

Autorenporträt

Sorin Patilinet is the Senior Director of Marketing Effectiveness at Mars based in Brussels, Belgium. His initiatives such as the innovative AVI and ACE effectiveness measurement systems have earned industry recognition from prestigious organizations including WARC, ANA and WFA. As a keynote speaker at renowned industry events including Cannes, WFA, ANA, Mad//fest, Festival of Marketing, Possible, and ARF, and as a regular guest lecturer at Wharton Business School and other universities in Europe, he plays a crucial role in shaping the future of marketing and inspiring the next generation of marketers.

Inhaltsangabe

Chapter
01: Marketing Science: Buzzword or Academic Reality? Chapter
02: Marketing Effectiveness the Holy Grail of Business Today Chapter
03: The Role Data Plays in Shaping Your Strategy Chapter
04: Product and Pricing Effectiveness Chapter
05: Media Channels: Effectiveness vs. Efficiency Chapter
06: CREATIVE: The Art and Science of Brand Advertising Chapter
07: RESEARCH: The Science Measuring Marketing Effectiveness Chapter
08: Navigating the Future of Marketing in the Age of AI Chapter
09: The Effective Marketer: Mastering Personal Growth & Building High
Impact Teams Chapter
10: The 10 Books That Shaped the Marketing Engineer in Me