Marketing Ethics & Society (eBook, ePUB)

Redaktion: Eagle, Lynne; Dahl, Stephan

• Format: ePub

Produktbeschreibung

Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

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Produktdetails

• Verlag: SAGE Publications
• Seitenzahl: 320
• Erscheinungstermin: 19. Oktober 2015
• Englisch
• ISBN-13: 9781473934023
• Artikelnr.: 43824519

Inhaltsangabe

Chapter 1: Introduction to Marketing Ethics and Society - Lynne Eagle
Chapter 2: Criticisms of Marketing - Lynne Eagle, Stephan Dahl and David R.
Low
Chapter 3: Contrasting Perspectives on Marketing Ethics - Stephan Dahl and
Fannie Yeung
Chapter 4: Ethical Issues in Marketing Relationships - Lynne Eagle and
Stephan Dahl
Chapter 5: Ethics in New Media - Stephan Dahl
Chapter 6: Ethical Consumption - Stephan Dahl and Nadine Wähning-Orga
Chapter 7: Marketing to Young and Vulnerable Consumer Groups - Stephan Dahl
and Lynne Eagle
Chapter 8: Promotion of Harmful Products - Lynne Eagle, Debra M.
Desrochers, Stephan Dahl, Tracey Mahony and David Low
Chapter 9: Lifestyle, Health and Pharmaceutical Marketing - Mustafa
Ebrahimjee, Stephan Dahl and Lynne Eagle
Chapter 10: Tourism, Heritage, Cultural, Arts and Cause-Related Marketing -
Lynne Eagle, Tracey Mahony and Stephan
Chapter 11: Ethics in Social Marketing - Lynne Eagle, Stephan Dahl and
David Low
Chapter 12: Legislation, Regulation and Ethics - Stephan Dahl and Kathleen
Mortimer