Valerie S. Gordon, Patricia C. Higginbottom

Marketing for Special and Academic Libraries (eBook, ePUB)

A Planning and Best Practices Sourcebook

• Format: ePub

Produktbeschreibung

Here's an easy-to-follow, practical marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.

Topics covered include:
The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library's brand and market that aggressively to your users and potential users. Brand consistency is stressed here.Marketing tools:Digital publications,Social media,Visual and print marketing materials,Personal interactions Eventsyou can use throughout the year.

For each topic, we will talk about best practices, what works, what often doesn't, and we share best concise case studies from all types of academic and special libraries.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 178
• Erscheinungstermin: 15. März 2016
• Englisch
• ISBN-13: 9781442262713
• Artikelnr.: 44908755

Autorenporträt

Valerie S. Gordon has worked at the University of Alabama at Birmingham's Lister Hill Library since 1990 and before retiring from UAB in 2016 was an associate professor/chair of Library Communications and Marketing for UAB Libraries.She began her career as a cataloger and later assumed responsibilities in the areas of staff development, marketing, and liaison activities at Lister Hill Library. Valerie and Patricia C. Higginbottom have worked together on marketing and PR activities for Lister Hill Library for many years and have taught an MLA certified class on marketing and an MLA webinar on marketing and advocacy. Valerie has written about marketing and presented on this topic regionally and nationally. Valerie received her Master's Degree in Library and Information Science from the University of Maryland in College Park and a BA in English from Emory University. She is a distinguished member of the Academy of Health Information Professionals.

Inhaltsangabe

Preface
Chapter 1: Strategic Planning
Chapter 2: The Marketing Plan
Chapter 3: Marketing Plan Components
Chapter 4: Implementation
Chapter 5: Evaluation
Chapter 6: Brands and Campaigns
Chapter 7: Personal Interactions & Events
Chapter 8: Creating Print Marketing Materials
Chapter 9: Digital Publications
Chapter 10: Social Media
Appendix A: Sample Marketing Plan
Appendix B:Sample Web Usability Test
Index
About the Authors