Leslie W. Rodger

Marketing in a Competitive Economy (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. As marketing moved from an exercise in profitably disposing of excess goods, to being primarily concerned with producing goods as a result of market opportunities, so the field became more complicated and in need of a comprehensive analysis and overview.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 256
• Erscheinungstermin: 21. November 2025
• Englisch
• ISBN-13: 9781040618103
• Artikelnr.: 75634482

Inhaltsangabe

Part 1. The Marketing Perspective - A Functional Approach 1. The
Development of Marketing Theory 2. The Marketing Perspective Part 2.
Managing the Marketing Functions 3. Managing the Marketing Information and
Research Function 4. Managing the Product Planning Function 5. Managing the
Sales and Distribution Function 6. Managing the Advertising and Promotion
Function 7. Co-ordinating and Controlling the Marketing Functions