Dominique Turpin, Kamran Kashani

Marketing Management: An International Perspective (eBook, PDF)

Case Studies

• Format: PDF

Produktbeschreibung

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level. Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.

Produktdetails

• Verlag: Bloomsbury eBooks UK
• Seitenzahl: 512
• Erscheinungstermin: 28. Mai 1999
• Englisch
• ISBN-13: 9781349275298
• Artikelnr.: 54782348

Autorenporträt

DOMINIQUE TURPIN is Professor of Marketing at IMD (International Institute for Management Development, Switzerland.)

Inhaltsangabe

INTRODUCTION TO MARKETING
The SkiSailer: Marketing A Young Investor's Dream
Delissa in Japan
MARKETING DECISIONS: THE FIVE 'Ps'
Segmentation and Positioning
Konica Corporation
Kirin Brewery Co. Ltd. (A)
(Kirin Brewery Co. Ltd. (B) Teacher's Manual)
(Kirin Brewery Co. Ltd. (C) Teacher's Manual)
Product Line
Daewoo Motor Company UK (A)
Interdrinks
Salomon: The Monocoque Ski
Service Policy
Hong Kong and Shenzhen Bank (A)
Hong Kong and Shenzhen Bank (B)
Hong Kong and Shenzhen Bank (C)
Hong Kong and Shenzhen Bank (D)
Hong Kong and Shenzhen Bank (E)
Hong Kong and Shenzhen Bank (F)
Pricing
Computron Inc.
Pharma Swede: Gastirup
Distribution
Jordan A/S
GPS One-Hour Service: Moving Abroad
Communication
Ericsson's Global Brand Campaign
Mediquip S.A.
INTERNATIONAL MARKETING: GLOBAL INTEGRATION AND STRATEGY
Libby's Beverages: UM Bongo Fruit Drink
Hilti Corporation (A)
(Hilti Corporation (B) Teacher's Manual)
Haaks Europe
INTERNATIONAL MARKETING: ORGANISATION & STRATEGY IMPLEMENTATION
Alto Chemicals Europe
(Alto Chemicals Europe Teacher's Manual)
Sony Europa (A)
(Sony Europa (B) Teacher's Manual)
(Sony Europa (C) Teacher's Manual).