Connie Pheiff

Marketing Masters (eBook, ePUB)

Ready, Set, Grow Your Market

• Format: ePub

Produktbeschreibung

Drawing from real examples of companies who are practicing creative marketing as well as her experience working with small and enterprise level businesses and nonprofit organizations improve their marketing strategy. Connie provides a revolutionary system for serving, not sales to transform the relationship between companies and customers. When looking to convert consumers in today's tough business environment Connie's system can help you immediately implement your creative marketing system by using the tools provided in this book. Today's marketplace continues to be ravaged by changes---to convert relationships to partnerships, consumers to customers, and ideas into realities you need to think differently. No matter what business you are in, the information in this book will help experts creatively engage and unlock hidden opportunities.

Produktdetails

• Verlag: Morgan James Publishing
• Seitenzahl: 192
• Erscheinungstermin: 31. Dezember 2020
• Englisch
• ISBN-13: 9781630473983
• Artikelnr.: 49858995

Autorenporträt

Connie Pheiff has carved out a stellar career in the toughest business in town---marketing without breaking the bank. Best known as Queen of the Ask, is former Director at the United States Chamber of Commerce and CEO of Girl Scouts and United Way Chapter. Connie is an author, radio host, coach, and professional speaker who bring style and substance to any event. She shares her powerful tools to advance expert's engagement and unlock hidden opportunities. In her internationally acclaimed Green Apples Impact Academy, Connie reveals her secrets to success sharing essential creative marketing and networking tools that will increase productivity, sales, leadership, and relationships propelling you to the next level in business and beyond. Whether you're an entrepreneur, an independent consultant, member of a sales team, fundraiser, Fortune 500 CEO or somewhere in between, Connie will teach you innovative ways to start turning relationships into partnerships, consumers into customers, and ideas into realities. She is CEO President of the social media and content marketing consultancy group Connie Pheiff Speaks, Inc. A creative marketing pioneer,Connie has consulted with more than 700 entrepreneurs and corporations since 2006. She has worked with powerhouse organizations like UPS, United States Chamber of Commerce, American Red Cross, Girl Scouts USA, National Foundation Centers, Universities, and many others. The creator and host of Marketing Masters, a weekly radio show, which airs on Matrix Media, Inc. a Chicago-based radio syndication firm with credits, include Animal Planet Radio, Travel Channel Radio, The HGTV Design Minutes and the NBA Radio Network.

Inhaltsangabe

Chapter 1: How I Got Here. . .Lemons to Lemonade
Chapter 2: Define Creative Marketing
Chapter 3: Creative Marketing Strategies
Chapter 4: Innovate Captivate Convert
Chapter 5: Get to Know Your Customer
Chapter 6: Know What You Want
Chapter 7: Get a Coach
Chapter 8: Go Viral Marketing
Chapter 9: Get Customers to Call You
Chapter 10: Funding Source
Chapter 11: How to Secure a Business Partner
Chapter 12: Make the Magic Happen and Get to the Sale
Chapter 13: Overcome Rejection
Chapter 14: Stay the Course
Chapter 15: When Customer¿s Leave
Chapter 16: Manage Your Time. . .Or It Will Manage You
Chapter 17: The 4 Biggest Mistakes an Entrepreneur Makes
Chapter 18: Stand Out From the Crowd
Chapter 19: Deliver an Excellent Customer Service Experience
Chapter 20: Develop Customer Loyalty
Chapter 21: Finding New Customers
Chapter 22: Assess Yourself
Chapter 23: Sample Letters & Telephone Scripts (Traditional Marketing)