Deborah Pitel

Marketing on a Shoestring Budget (eBook, PDF)

A Guide for Small Museums and Historic Sites

• Format: PDF

Produktbeschreibung

Here's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the "trial and error" method. She covers: Marketing Strategies for Museum Professionals or Anyone Promoting an EventExpanding Your Audience with Little MoneyGaining Insight From Small Local Museums and Historic SitesLearning to Use Social Media and Other Free Services to Grow Your Promotional ReachCreating an Website on a Small Budget Examples of successful marketing tools from small museums and historic sites accompany each chapter.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 1
• Erscheinungstermin: 8. April 2016
• Englisch
• ISBN-13: 9798216285748
• Artikelnr.: 74832217

Autorenporträt

Deborah Pitel has a Master's Degree in Public History from Northern Kentucky University and is the Marketing Director for Heritage Village Museum in Cincinnati, Ohio. During her years at Heritage Village Museum, Deborah has tried almost every marketing strategy available on the museums' limited budget.

Inhaltsangabe

List of Illustrations
List of Tables
Foreword
Preface
Chapter 1: Marketing Basics
Chapter 2: Lay the Foundation and Build a Brand
Chapter 3: Find Your Audience and Make a Plan
Chapter 4: Press Releases, Print Media, Radio, & TV
Chapter 5: Creating and Maintaining a Website
Chapter 6: Email Newsletters, Marketing, and Internet Advertising
Chapter 7: Social Media
Chapter 8: Social Media Platforms
Chapter 9: Blogging and Business Partnerships
Chapter 10: More Marketing Tips and Tricks
Bibliography
Index
About the Author