Robert W. Lachenour

Marketing Player - Do you play for fun or to win? (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Great companies falter when they lose. A leading company is destroyed when a competitor notices it doesn't have it. A startup closes its doors if it can't achieve it. If you think of "it" as just a competitive advantage, you're dooming your company to failure. Strategy experts George Stack and Rob Lachenour predict that in the next 10 years, competition will become so intense that marginal victories and short-term advantages won't be enough to keep companies thriving. Winning will require implementing a relentless strategy focused on transforming competitive advantage into a decisive advantage, neutralizing, marginalizing, and punishing rivals. The Marketing Player takes managers deep into the world of competition-a world where players are passionately committed to winning and work tirelessly to strengthen their competitive positions, creating a virtuous cycle that puts them beyond the reach of competitors. Drawing on 25 years of experience advising numerous companies, Stack and Lachenour reveal how good marketing players achieve decisive victories-without breaking the law or jeopardizing their commitments to customers and shareholders. These companies often play hardball, and they make no apologies for doing so. Yet they also possess exceptional skill in the "other" side of management: marshalling energies and building a culture through a laser-like focus on multiple issues that must be achieved. Using richly detailed stories from multiple industries, The Marketing Player outlines seven classic marketing strategies: unleashing overwhelming power, exploiting unfamiliar phenomena, threatening competitors' key revenue sources, taking an idea and adopting it, pushing competitors back, disrupting the status quo, and mergers and acquisitions. The authors reveal who uses these marketing strategies, under what conditions the strategy is most effective, and how to coordinate the attack. Obeikan Publishing

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Produktdetails

• Verlag: Obeikan
• Seitenzahl: 256
• Altersempfehlung: ab 16 Jahre
• Erscheinungstermin: 5. Juli 2025
• Arabisch
• ISBN-13: 9789960549798
• Artikelnr.: 75123053