Thomas A. Cook

Mastering Global Business Development and Sales Management (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management.

• Shows how to develop a marketing and sales strategy for globalization
• Details regional versus country-specific profiles
• Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations
• Provides sales and negotiation skill sets

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 362
• Erscheinungstermin: 2. August 2020
• Englisch
• ISBN-13: 9781000174281
• Artikelnr.: 59826456

Autorenporträt

Thomas A. Cook is the former CEO of American River International, a company that has specialized in the time-sensitive and unique handling needs of the communications, broadcast, and high-tech industries for more than 16 years.

Inhaltsangabe

Chapter 1: The Importance of Business Development.  Chapter 2: Domestic
Versus Global.  Chapter 3:  The Sales Business Model.  Chapter 4: Sales
Skill Sets.  Chapter 5: Sales Management 101.  Chapter 6:  Discerning
Marketing, Sales and Customer Service.  Chapter 7:  Negotiation in Business
Development. Chapter 8:  Best Practices in Sales Management and Business
Development. Appendix.