Roger Cartwright

Mastering the Globalization of Business (eBook, PDF)

• Format: PDF

Produktbeschreibung

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

Produktdetails

• Verlag: Bloomsbury eBooks UK
• Seitenzahl: 202
• Erscheinungstermin: 14. März 2017
• Englisch
• ISBN-13: 9780230802025
• Artikelnr.: 54264433

Autorenporträt

ROGER CARTWRIGHT is former Director of the Centre for Customer Relations and Deputy Head of the Faculty of Business Management and Computing at Perth College, UK.

Roger has worked with a large number of organisations, and is the author of a range of books designed for students and practitioners.

Inhaltsangabe

Foreword.- Preface.- Introduction .- A Brief History of Globalization.- A Shrinking World 1 Global Governance.- A Shrinking World 2 Global Markets.- A Global Takeover.- Think Global, Act Local.- Globalization and the Human Resource.- Finance and Globalization.- Global Communications and the Impact of E-commerce.- The Global Customer.- Growth and Globalization.- Key Thinkers on Globalization.- Appendices.- Bibliography.- Index.