Venture capital associates, students of venture capital, and experienced venture capitalists in search of teaching tools are the target audience for this book. If you are an experienced venture capitalist, this book is not so much about learning something new as much as helping you remember what you already know. The objectives of this book will have been met if readers are able internalize a number of best practices. Hopefully, the wit and wisdom will drive some concepts to the subconscious level where they can always be relied upon for the innumerable snap business judgments that are typical of the venture capital industry.
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