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"One could think of this book as social media criticism 2.0. Langlois . . . applies a broad array of semiotic, psychoanalytic, and political theory to social media and other modern communications technologies, which she calls 'semiotechnologies - machines that make meaning . . . By examining how platforms such as Google and Facebook rank search results and curate user posts, Langlois contests oversimplified accounts of social media, taken as a whole, as a tool that simply liberates and empowers users. She provides a nuanced account of how meaning is generated on social media as individual users interact with corporate forprofit technologies designed to 'financialize and commodify psychic life'. Summing Up: Recommended. Upper division undergraduates through faculty? general readers." - CHOICE