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  • Format: ePub

The 2022 midterms marked a transformative moment in American politics, as legacy media and social platforms reached new heights. Through detailed analyses, data-driven research, and case studies from high-profile races, this book uncovers how media strategies influenced voter behavior, shaped public discourse, and framed electoral outcomes.

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Produktbeschreibung
The 2022 midterms marked a transformative moment in American politics, as legacy media and social platforms reached new heights. Through detailed analyses, data-driven research, and case studies from high-profile races, this book uncovers how media strategies influenced voter behavior, shaped public discourse, and framed electoral outcomes.


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Autorenporträt
John Allen Hendricks is Chair of the Department of Media & Communication and Professor at Stephen F. Austin State University, a member of the University of Texas System, where he teaches courses in communication theory, research methods, First Amendment law, and media and politics. He is the recipient of book awards from the National Communication Association (NCA) and the Broadcast Education Association (BEA). Dan Schill is Professor in the School of Communication Studies and Affiliate Professor in Political Science at James Madison University, where he teaches courses in advocacy, political communication, research methods, and media and politics. His research focuses on communication, politics, media, and technology.