MediaSport (eBook, ePUB)

Redaktion: Wenner, Lawrence

• Format: ePub

Produktbeschreibung

MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.
Among the subjects covered are:
* sports ethics
* sport and race
* sport and gender
* sport and violence on television
* the globalization of sports
* marketing sports on the Internet.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 352
• Erscheinungstermin: 4. Januar 2002
• Englisch
• ISBN-13: 9781134826032
• Artikelnr.: 42687064

Autorenporträt

Lawrence A.Wenner is Professor of Communication and Director of the Sports and Fitness Management Graduate Program at the University of San Francisco.

Inhaltsangabe

Part one THE MEDIASPORT PLAYING FIELD 1 Playing the MediaSport Game 2
MediaSport: Technology and the Commodification of Postmodern Sport 3
MediaSport Studies: Key Research and Emerging Issues Part two MEDIASPORT
INSTITUTIONS 4 Circuits of Promotion: Media, Marketing and the
Globalization of Sport 5 The Evolving Television Sports Marketplace 6
Women, Sport, and Media Institutions: Issues in Sports Journalism and
Marketing 7 Sports Journalism, Ethics, and Olympic Athletes' Rights Part
three MEDIASPORT TEXTS 8 Come Together: Sport, Nationalism, and the Media
Image 9 The Sports Hero Meets Mediated Celebrityhood 10 Race and Ethnicity
in US Sports Media 11 The Media Image of Sport and Gender 12 Media
Treatment of Female Athletes: Issues of Gender and Sexualities 13
Prometheus Unbound: Constructions of Masculinity in Sports Media Part four
MEDIASPORT AUDIENCES 14 Reading the Sports Media Audience 15 Watching
Sports on Television: Audience Experience, Gender, Fanship, and Marriage 16
Violence and the Enjoyment of Media Sports 17 Extending the Sports
Experience: Mediations in Cyberspace