The book introduces Memento as an important independent film and uses it to explore relationships between "indie," arthouse and commercial mainstream cinema while also examining independent film marketing practices, especially those associated with Newmarket, the film''s producer and distributor. Finally, the book also locates Memento within debates around key film studies concepts such as genre, narrative and reception.
Key features
- Presents an overview of Newmarket that maps the company''s development from an independent financier to producer and distributor
- Explores aspects of narrative complexity in contemporary films and examines Memento as an example of a ''puzzle film''
- Considers Memento in relation to genre categories of noir and neo-noir
- Examines the marketing of Memento and locates it within independent film marketing practices and strategies
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