Laura Ugolini

Men and Menswear (eBook, PDF)

Sartorial Consumption in Britain 1880-1939

• Format: PDF

Produktbeschreibung

Despite increasing academic interest in both the study of masculinity and the history of consumption, there are still few published studies that bring together both concerns. By investigating the changing nature of the retailing of menswear, this book illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. While previous historical studies of masculinity have focused overwhelmingly on the moral, spiritual and physical characteristics associated with notions of 'manliness', this book considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly' - selling, as well as buying clothes - thus shedding new light on men's lives and identities in this period.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 306
• Erscheinungstermin: 2. März 2017
• Englisch
• ISBN-13: 9781351918268
• Artikelnr.: 47955382

Autorenporträt

Laura Ugolini is Director of the Committee in the Centre for the History of Retailing and Distribution, University of Wolverhampton, UK.

Inhaltsangabe

Contents: General editor's preface
Introduction
Part I Consuming Menswear: Identities, 1880-1939
Non-conformity, 1880-1939
Menswear and war,1914-1918
The democratisation of menswear? 1919-1939. Part II Selling Menswear: Tailoring and manliness, 1880-1914
Menswear retailing and war, 1914-1920
The struggle for survival, 1920-1939. Part III Buying Menswear: Shopping decisions, 1880-1939
Making a purchase, 1880-1939
Conclusion
Bibliography
Index.