Arthur Asa Berger

Messages (eBook, PDF)

An Introduction to Communication

• Format: PDF

Produktbeschreibung

This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger's informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who shaped our concepts of communication while also describing the varied processes and settings in which communication occurs. Messages is a strong option for instructors who want a student-friendly alternative to the standard encyclopedic textbook.This text:.Contains chapters on key contemporary topics such as social media, communication and identity, and visual communication .Includes accessible popular cultural examples ranging from advertisements to folk tales to James Bond films, all based on Berger's years of expertise as an author and scholar in mass media and popular culture.Incorporates useful pedagogical features such as exercises, quotes from key theorists, and cartoons

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 240
• Erscheinungstermin: 16. Juni 2016
• Englisch
• ISBN-13: 9781315424729
• Artikelnr.: 45260264

Autorenporträt

Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. ished in the United States and abroad, numerous book reviews, and more than 70 books on the mass media, popular culture, humor, tourism, and everyday life. Among his books are Bloom's Morning, The Academic Writer's Toolkit: A User's Manual; Media Analysis Technique; Seeing is Believing: An Introduction to Visual Communication; Ads, Fads And Consumer Culture; The Art of Comedy Writing; and Shop 'Til You Drop: Consumer Behavior and American Culture. Berger is also an artist and has illustrated many of his books. He has also written a number of comic academic mys[1]teries, such as Postmortem for a Postmodernist, Mistake in Identity, The Mass Comm Murders: Five Media Theorists Self[1]Destruct, and Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory. His books have been translated into German, Italian, Russian, Arabic, Swedish, Korean, Turkish, Farsi, and Chinese, and he has lectured in more than a dozen countries in the course of his career.

Inhaltsangabe

Introduction: Changing the Way You See the World
One Page at a Time
Applications Chapter 1: Theories of Communication Chapter 2: Language and Texts Chapter 3: Rhetorical Methods for Analyzing Texts Chapter 4: Communication
Identity
and Culture Chapter 5: Interpersonal Communication Chapter 6: Communicating in Groups Chapter 7: Mass Media Chapter 8: Social Media Chapter 9: Nonverbal and Visual Communication Chapter 10: Public Speaking
Coda
Glossary
References
Index.