This brand-new edition includes the most up-to-date research, with the authors introducing the innovative CULTURES framework to provide a helpful structure for moving through the complex process of collecting and analyzing ethnographic data and address the larger 'how-to' questions that students struggle with during ethnographic research. Exercises and activities help students make the connection between communicative events, acts, and situations and ways of studying them ethnographically.
Integrating a primary focus on language in use within an ethnographic framework makes this book an invaluable core text for courses on ethnography of communication and related areas in a variety of disciplines.
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