Susan Bridge

Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel (eBook, ePUB)

The Brilliant Launch and Sudden Collapse of the Monitor Channel

• Format: ePub

Produktbeschreibung

In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 264
• Erscheinungstermin: 20. Mai 2015
• Englisch
• ISBN-13: 9781317464440
• Artikelnr.: 42902303

Autorenporträt

Susan Bridge

Inhaltsangabe

Chapter 1 The Changing Business of News
Chapter 2 Tradition Is Not Enough
Chapter 3 Renewed Vision
Chapter 4 Sharpened Focus
Chapter 5 Setting the Course
Chapter 6 Launch!
Chapter 7 Clouds
Chapter 8 Collapse
Chapter 9 Perspective
Chapter 10 Epilogue Notes