Jack Banks

Monopoly Television (eBook, ePUB)

Mtv's Quest To Control The Music

• Format: ePub

Produktbeschreibung

In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. }In August 1981, Music Televisionnow popularly known as MTVwas launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society. }

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 304
• Erscheinungstermin: 12. Februar 2018
• Englisch
• ISBN-13: 9780429978470
• Artikelnr.: 54126041

Autorenporträt

Jack Banks

Inhaltsangabe

Constructing Video Dreams: Music Video in a Commercial Culture
Part 1 The Historical Development of the Music Video Business
The Early Years of Music Video
The Growth of Other Video Music Program Services
Monopoly TV: A History of MTV's Anticompetitive Practices
MTV and the Globalization of Popular Culture
MTV's Corporate Intrigue and Sagging Ratings
Part 2 The Structure of the Music Video Business: Forces That Shape Music Clips
The Record Companies' Role in Video Music Production and Distribution
Video Clip Producers and Directors
MTV as Gatekeeper and Censor
MTV, Music Video, and Creative Expression