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  • Format: ePub

Behind every polished brand and visionary leader lies a darker truth. Monsters in the Marketplace peels back the glossy façade of modern business to reveal a world built on manipulation, exploitation, and illusion. From tech messiahs and self-made billionaires to influencers and frauds, this book exposes how the Four Ps of marketingProduct, Price, Place, Promotionhave mutated into tools of deception.
Through gripping profiles of figures like Belle Gibson, Andrew Tate, Steve Jobs, and Mark Cuban, it unveils how charisma becomes control, and belief becomes a weapon.
A searing examination
…mehr

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Produktbeschreibung
Behind every polished brand and visionary leader lies a darker truth. Monsters in the Marketplace peels back the glossy façade of modern business to reveal a world built on manipulation, exploitation, and illusion. From tech messiahs and self-made billionaires to influencers and frauds, this book exposes how the Four Ps of marketingProduct, Price, Place, Promotionhave mutated into tools of deception.

Through gripping profiles of figures like Belle Gibson, Andrew Tate, Steve Jobs, and Mark Cuban, it unveils how charisma becomes control, and belief becomes a weapon.

A searing examination of power, performance, and the price of success, Monsters in the Marketplace dares readers to question whatand whothey worship in the cathedral of capitalism.


Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, CY, CZ, D, DK, EW, E, FIN, F, GR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Autorenporträt
H. M. Tan is a writer and creative director with over three decades of experience in the global advertising and design industries. His career has taken him from Singapore to the UAE and Australia, with work appearing across Southeast Asia, the Middle East, and Central Africa. A member of the Australian Writers' Guild, Tan has written for television, exhibitions, and major publications including The Straits Times and Journal Magazine. His writing blends sharp insight with dry wit, shaped by a lifelong fascination with the strange intersections of art, commerce, and human behaviour.