Nico Stehr

Moral Markets (eBook, ePUB)

How Knowledge and Affluence Change Consumers and Products

• Format: ePub

Produktbeschreibung

Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the term "moral markets" signals a further development in the social evolution of markets. Market theories still widely in use today emerged in a society that no longer exists. Consumers were hardly in evidence at all in early theories of the market. Today, growing affluence, greater knowledge, and high-speed communication among consumers builds into the marketplace notions of fairness, solidarity, environment, health, and political considerations imbued with a long-term perspective that can disrupt short-term pursuits of the best buy. Importantly, such social goals, individual apprehensions, and modes of consumer conduct become inscribed today in products and services offered in the marketplace, as well as in the rules and regulations that govern market relations. Stehr uses examples to illustrate these trends and build new theory fitting today's changing consumerism.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 288
• Erscheinungstermin: 3. Dezember 2015
• Englisch
• ISBN-13: 9781317255925
• Artikelnr.: 44366530

Autorenporträt

Nico Stehr

Inhaltsangabe

Preface
Overview
Introduction
Chapter 1 The Moralization of Economic Affairs
Chapter 2 The Genealogy of Markets: Why Do Markets Exist?
Chapter 3 The Competition among Market Conceptions
Chapter 4 Markets as Sociocultural Practices
Chapter 5 The Foundations of the Moralization of the Markets
Chapter 6 The Dawn of Affluent Societies
Chapter 7 Knowledgeability and Economic Conduct
Chapter 8 Biotechnology, Environment, and the Market
Chapter 9 The Extension of the Moral Bases of Economic Conduct
Conclusions and Prospects