Annette Cerne

Moralising Global Markets (eBook, PDF)

The Creativity of International Business Discourse

• Format: PDF

Produktbeschreibung

Explores how market actors working with in an international business setting are trying to create markets of morality across nations

Provides real life case studies and empirical evidence based on interviews with practitioners

Conceptualizes markets as interconnected in structure, actors and activities

Allows readers to consider how morality can be established in the arena of markets

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Produktdetails

• Verlag: Springer International Publishing
• Seitenzahl: 219
• Erscheinungstermin: 19. November 2018
• Englisch
• ISBN-13: 9783319759814
• Artikelnr.: 54579306

Autorenporträt

Annette Cerne is a Senior Lecturer and Researcher at Lund University, Sweden.

Inhaltsangabe

1. Introduction.- 2. The Moralisation of Global Markets as Business Knowledge.- 3. The Creativity of International Business Discourse.- 4. Moralising Global Markets through Corporate Public Reports.- 5. Personal Accounts from Buying Retail Managers on the Moralisation of Global Markets.- 6. Inviting the Suppliers to the Conversation.- 7. The Moralisation of Global Markets through Language and Communication.