Through illuminating testimonials, data, research, interviews, and cultural observations, readers will come away with clear examples of the dangers of early gender stereotyping and how we continue to fail to see the harm.
After all: "It's just a toy." "It's just a t-shirt." "It's just a show."
Bondi Norgaard is sounding the siren that gender inequality doesn't begin in our teens, it begins the moment a child can hold a toy or book or watch a screen. The programming starts early, and the impact is lifelong.
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