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"Motivation derives from the Latin movere, to move, push, stir, or to agitate. And, that is precisely what I experienced when I read, Motivation for Learning and Performance, the scholarly and yet accessible book by Bobby Hoffman. This book stimulated my thinking and drew me in emotionally. Hoffman has expertly conveyed a wealth of information about an essential force in human learning and performance-motivation-by creatively nesting core principles and key concepts within the stirring lives of the famous (e.g., Cheryl Hines from HBOs "Curb Your Enthusiasm") and the infamous (e.g., Bernard Madoff; "Yes, that Madoff!"). Even the author's own life experience serves as a powerful tool for deepening understanding about human motivation and illuminating ways that this ability to push thinking, emotions, and behaviors forward can be fostered. For these reasons and more, I regard this exploration of all-things motivation as a "must read," not only for those studying motivation or educators committed to enhancing the learning and performance of their students, but also any person fascinated with what moves or propels people forward even when the path is perilous and the footing uncertain." --Patricia Alexander, PhD., Jean Mullan Professor of Literacy, Distinguished Scholar-Teacher, University of Maryland








