The result is a world where the distinction between authenticity and performance is collapsing. A world in which the average person becomes, in some small but meaningful way, an influencer managing their life, shaping their image, and participating in an economy where attention is both currency and commodity.
This book examines the perverse effect of that transformation: how social media platforms and the influencer ecosystem have reshaped the human mind, altered the dynamics of community and identity, and changed what it means to be a person among others.
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