Museum Store Association Retail Industry Report, 2014 Edition (eBook, ePUB)

Financial, Operations, Salary, and Best Practices Information for the Nonprofit Retail Industry
Redaktion: Museum Store Association

• Format: ePub

Produktbeschreibung

The 2014 MSA Retail Industry Report provides benchmarks, gives insight, and enables you to make smart business decisions to maximize sales in your museum store. The report includes over 200 tables, including comparisons by geography, size, gross sales, and museum type with which to compare your own store. Tips concerning best practices in stocking, merchandising, and staffing, based on hard survey data, are provided. Information on web sales, catalogues, wholesaling, and special events are also included.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 96
• Erscheinungstermin: 1. Juli 2016
• Englisch
• ISBN-13: 9781315423951
• Artikelnr.: 45434186

Inhaltsangabe

Introduction Introduction and Methodology Response Rate and Statistical
Reliability Descriptive Statistics Best Practices and Marketing Tips
Overall Findings: All Stores Membership MSA Membership Store/Institution
Profile Museum Type Regions/Chapters Gross Store Sales Population and
Attendance Types of Visitors Admission to Museum/Institution and Store
Renovations to Museum/Institution and Store Store Sales Figures Store Size
Visitors per Square Foot Number of Transactions Net Sales and Gross Margin
Inventory Months, Days, Hours of Operation Top Selling Items (In-store
Sales) Web Site Sales Top Selling Items (Web Site Sales) Mail Order Catalog
Limited Engagement or Traveling Exhibits Wholesale Sales Revenue Change in
Types of Gross Retail Sales Store Discounts and Museum Memberships
Operating Expenses as Part of Net Profit Store Staff Employees Volunteers
Store Staff Positions Salary Comparison for Fulltime Employees Benefits for
Fulltime Employees Merchandising and Marketing Efforts Sales Goals Point of
Sale (POS) System Marketing and Promotional Budget Marketing Methods Used
Vendors and Number of Items Available for Sale Best Practices Strategies
Used to Help Increase Sales Strategies Used to Help Increase Profits
Obstacles to Sales and Profits Summary Statistics All Stores Museum Type
Chapter/Region Store Size Number of Months in Operation Number of Hours of
Operation per Week Percent Discount Received by Selected Store Customers
Selected Policies and Procedures Population and Attendance Net Sales, Cost
of Goods and Gross Margin Net Sales to Inventory Inventory Turnover Store
Size and Annual Visitors Net Sales to Number of Transactions Gross Margin
per Square Foot, Visitor and Transaction Employees and Volunteers
Compensation for Full-Time Employees Benefits for Full-Time Employees
Summary Statistics: Gross Sales Less Than $35,000 Summary Statistics: Gross
Sales $35,000- $89,999 Summary Statistics: Gross Sales $90,000- $199,999
Summary Statistics: Gross Sales $200,000- $499,999 Summary Statistics:
Gross Sales $500,000 and Above Appendix A: Glossary of Terms and Formulas
Appendix B: Survey Instrument Appendix C: Categories Used to Define Best
Practices Appendix D: Unedited Verbatim Responses to Open Ended Questions