Cara Nichols

New Corporate Citizen (eBook, ePUB)

An Innovative Model of Corporate Philanthropy

• Format: ePub

Produktbeschreibung

More than ever, businesses and organizations want to stand for something. Theywant to plant a flag in their community and work toward solving real problems. Thisgoes beyond writing a check-it''s about establishing an identity independent of yourproducts and services; one that aligns with the values of both your customers andemployees. When you want to make an impact, the hard part is knowing how to getstarted. That''s where Rackspace found itself in 2008 when the company moved into adead mall on the "wrong" side of town. They wanted to be a good citizen of theneighborhood, yet they were unsure where to start. Fast-forward more than ten years,and the Rackspace Foundation has positively impacted the lives of thousands offamilies on the northeast side of San Antonio. In The New Corporate Citizen, CaraNichols gives business leaders the playbook Rackspace used to create intentionalchange in their community by connecting with local schools. Sharing tough lessonsRackspace learned along the way, you''ll see exactly how you can begin to enrich thelives of students and their families-no big checks required.

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Produktdetails

• Verlag: BookBaby
• Erscheinungstermin: 18. Januar 2022
• Englisch
• ISBN-13: 9781544504209
• Artikelnr.: 70882780