- Updated with new chapters and new material and examples from new guest contributors Marty Fort and Darcy Juarez
- Revised to incorporate the newest media and marketing methods
- From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 300,000 copies
- The first edition (January 2006) shipped 40,000+ copies, the second edition (2013) shipped 20,000+ copies, and the third edition 15,000 copies
- Tactics typically seen only in mail-order, television infomercials, home shopping TV and direct-mail are transferred to small businesses with amazing results
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