Peter John, Sarah Cotterill, Alice Moseley, Liz Richardson, Graham Smith, Gerry Stoker, Corinne Wales

Nudge, nudge, think, think (eBook, ePUB)

Experimenting with ways to change citizen behaviour, second edition

• Format: ePub

Produktbeschreibung

How can governments persuade their citizens to act in socially beneficial ways? This ground-breaking book builds on the idea of 'light touch interventions' or 'nudges' proposed in Richard Thaler and Cass Sunstein's highly influential Nudge (2008). While recognising the power of this approach, it argues that an alternative also needs to be considered: a 'think' strategy that calls on citizens to decide their own priorities as part of a process of civic and democratic renewal. As well as setting out these divergent approaches in theory, the book provides evidence from a number of experiments to show how using 'nudge' or 'think' techniques works in practice. This second edition includes a substantial prologue by Cass Sunstein and an epilogue by Peter John, reflecting on recent developments in nudge theory and practice and introducing his radical new version of nudge, 'nudge plus'.

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Produktdetails

• Verlag: University of Pennsylvania Press, Inc.
• Seitenzahl: 320
• Erscheinungstermin: 4. Juli 2019
• Englisch
• ISBN-13: 9781526140562
• Artikelnr.: 57471781

Autorenporträt

Peter John, Sarah Cotterill, Alice Moseley, Liz Richardson, Graham Smith, Gerry Stoker and Corinne Wales

Inhaltsangabe

Foreword by Greg Clark, MP Prologue by Cass Sunstein Introduction 1 Nudging
and thinking 2 Testing 3 Recycling 4 Volunteering 5 Voting 6 Petitioning 7
Giving 8 Donating 9 Debating 10 Including 11 Linking 12 Summary of key
findings 13 Epilogue: the future of nudge and think Index