- Finding you own authentic voice
- Developing a text that interests you
- Acing the all-important first paragraph
- Using logic to move your audience
- Creating, developing, and reinventing the "core speech" for diverse audiences
- Strengthening your speech with a vital element: humor
- Winnowing your thoughts down to the essentials
- Handling professional jargon, clichés, and the sound bite syndrome
- Respecting simplicity and clarity-big ideas need small words
- Presenting your speech in the best way
- Collecting intellectual income-conversing your speech treasures
- Breaking all the rules and still succeeding
- Reading for inspiration-how to use the excellence of others
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