Online Consumer Psychology (eBook, PDF)

Understanding and Influencing Consumer Behavior in the Virtual World
Redaktion: Haugtvedt, Curtis P.; Yalch, Richard; Machleit, Karen A.

• Format: PDF

Produktbeschreibung

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.

The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments.

Broken into six sections, this book:

• focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum;
• examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks;
• provides readers with reasons why consumers customize products and the benefits of customization;
• discusses the psychological effects of site design;
• asks the question of whether the Internet empowers consumers to make better decisions; and
• discusses research tools that can be used online.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 574
• Erscheinungstermin: 23. März 2005
• Englisch
• ISBN-13: 9781135608118
• Artikelnr.: 42982926

Autorenporträt

Haugtvedt, Curtis P.; Machleit, Karen A.; Yalch, Richard

Inhaltsangabe

Contents: C.P. Haugtvedt
K.A. Machleit
R.F. Yalch
Introduction. Part I: Community.A. Toder-Alon
F.F. Brunel
W.L.S. Siegal
Ritual Behavior and Community Change: Exploring the Social-Psychological Roles of Net Rituals in the Developmental Processes of Online Consumption Communities. R.M. Schindler
B. Bickart
Published Word of Mouth: Referable
Consumer-Generated Information on the Internet. R. Lewis
L. Mobilio
J.E. Phelps
N. Raman
Understanding Pass-Along Emails: Motivations and Behaviors of Viral Consumers. D.M. Boush
L. Kahle
What
and How
We Can Learn From Online Consumer Discussion Groups. Part II: Advertising.A. Mitchell
A. Valenzuela
How Banner Ads Affect Brand Choice Without Click-Through. J-L. Chandon
M.S. Chtourou
Factors Affecting Click-Through Rate. M.R. Nelson
Exploring Consumer Response to "Advergaming." R.J. Kent
P.D. Lynch
S.S. Srinivasan
Going Mobile: Marketing and Advertising on Wireless Networks Around the World. Part III: Customization.J.J. Crow
J. Shanteau
Online Product Customization: Factors Investigating the Product and Process. J. Godek
J.F. Yates
Marketing to Individual Consumers Online: The Influence of Perceived Control. D. Luna
L.A. Perrachio
M.D. de Juan Vigaray
Smoother Surfing Across Cultures: Bilinguals on the Web. K.B. Murray
G. Häubl
Processes of Preference Construction in Agent-Assisted Online Shopping. Part IV: Site Design.R.C. Omanson
J.A. Cline
C.L. Nordhielm
Effects of Visual Consistency on the Site Identity and Product Attitude. E. Purinton
D.E. Rosen
Gendered Information Processing: Implication for Web Site Design. B. Fasolo
G.H. McClelland
K.A. Lange
The Effect of Site Design and Interattribute Correlations on Interactive Web-Based Decisions. Part V: Decision Making.P. Henry
Is the Internet Empowering Consumers to Make Better Decisions
or Strengthening Marketers' Potential to Persuade? S. Mishra
R.W. Olshavsky
Rationality Unbounded: The Internet and Its Effect on Consumer Decision Making. J.W. Park
H-J. Lee
H-I. Lee
Consumer Relationships With an e-Brand: Implications for e-Brand Extensions. A.M. Levin
I.P. Levin
C.E. Heath
Finding the Best Ways to Combine Online and Offline Shopping Features. E. Sivadas
B. Stern
R. Mehta
M. Jones
Consumer Behavior in Online Auctions: An Exploratory Study. N.T. Brewer
The Impact of Internet Use on Health Cognitions and Health Behavior. Part VI: Research Tools and Approaches.T. Daugherty
H. Li
F. Biocca
Experiential Ecommerce: A Summary of Research Investigating the Impact of Virtual Experience on Consumer Learning. B.G. Englis
M.R. Solomon
P. Danskin
Web-Based Consumer Research.