Laszlo Gajo

Operational Business Development (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Business development isn't what it used to beand that's a good thing.

The days of cold calling through spreadsheets and blasting the same pitch to everyone are fading. Today's business developers operate in a faster, messier, and more demanding landscape. Buyers show up already informed. Markets shift overnight. What worked six months ago might already feel dated. And nobody's waiting around for your follow-up email.

But here's the upside: business development was never just about selling. At its core, it's about building relationships, understanding how people make decisions, and turning strategy into real-world results. It's the engine that connects ideas to action, and the people doing it well today are the ones who've adapted to the new game. This book is for those people.

It's for the SDR to find their rhythm. The founder is learning to sell for the first time. The manager is building something from scratch. The head of revenue is navigating their fifth re-org and trying to keep the team aligned. This isn't about theory or silver bulletsit's about the systems, tools, and habits that make business development repeatable, flexible, and scalable in the real world.

Inside, you'll find modern approaches to old problems: How do you engage buyers when they don't want to be sold to? How do you create momentum in a non-linear journey? How do partnerships, data, and RevOps shape the next pipeline?

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Produktdetails

• Verlag: Laszlo Gajo
• Erscheinungstermin: 27. Juni 2025
• Englisch
• ISBN-13: 9798898527099
• Artikelnr.: 74799357

Autorenporträt

László Gajo is an accomplished B2B sales specialist with over 25 years of international business development experience. He is a doctoral student at VSE Prague University of Economics and Business, where he researches AI in B2B sales. He holds an MBA with a specialization in International Sales Strategy from UoPeople, a degree from the New York Institute of Photography, and is a certified Professional Business Coach. Throughout his career, he has successfully expanded into major markets across China, the USA, and the EU territories, generating millions in new revenue through innovative market penetration strategies.
Fluent in English, Hungarian, and Serbo-Croatian, László brings a truly international perspective to business development. His expertise in AI implementation, strategic sales management, and team leadership makes him uniquely qualified to bridge the gap between traditional sales practices and cutting-edge technology in B2B environments. When not working, László enjoys fishing and pursuing his passion for photography.