The book does not intend to provide the reader with a rigorous mathematic derivation of the presented methods. Its aim is instead to bring to the attention essential optimization tools for practitioners and undergraduate students and introduce selected well-established techniques to them when optimizing parameters of various models. Each method is described theoretically and supported by one or more numerical examples that vary from academic ones, through business economics to funny real-world problems that attract a broad audience. A sketch of Matlab code also follows numerical-based techniques. The author believes that the book finds its place in the libraries of many undergraduate students of various technical study programs and modern, thoughtful people worldwide, regardless of their expertise.
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