Jean-Frédéric Mognetti

Organic Growth (eBook, PDF)

Cost-Effective Business Expansion from Within

• Format: PDF

Produktbeschreibung

A key concern today for all those involved in business development is how to grow your company not only faster but cheaper (or economically). Organic Growth is a rigorous new concept, grounded in a common sense, two-pronged approach, that is, companies can continue to pursue high-risk, high-reward growth strategies, but they should also be very aware of overlooked or sub-optimized opportunities for growth within their own company. This book is a guide to how to dynamically combine managerial and 'people' skills to unlock a hidden layer of corporate value.

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Produktdetails

• Verlag: John Wiley & Sons
• Erscheinungstermin: 21. Februar 2003
• Englisch
• ISBN-13: 9780470854501
• Artikelnr.: 37299667

Autorenporträt

Jean-Frédéric Mognetti is Professor of Strategy and MBA Consulting Projects Coordinator, Development Asia, at HEC School of Management in Paris. He runs a successful consulting practice, JFM Management Services, with an international clientele. Professor Mognetti has a special interest in the sales and marketing consequences of strategic decisions and has focused both his academic and consulting interests on this topic. He received his Masters and pre-Doctorate degrees in Law from Université de Paris Panthéon Sorbonne and his MBA from IMD, Switzerland.

Inhaltsangabe

Foreword (Albert George, President, Sodexho Alliance)
Introduction
PART ONE -
THE CHALLENGE
Three propositions
The battlefield
Simple concept, deep managerial consequences
Process perspective
Customer perspective
PART TWO -
CREATING THE TECHNICAL CONDITIONS
A way to handle strategic issues
Keeping track with business reality
Your role in the customer's mind
Relationship with a customer - a structural tempo
The 3 C's
PART THREE -
RECOGNIZE, UNCOVER, HIERARCHIZE
Cross-fertilization
Think small, win big
Developing new competitive horizons - business development
The essence of growth
PART FOUR -
CREATING THE MANAGERIAL CONDITIONS TO SUPPORT ORGANIC GROWTH MOMENTUM
Are you ready to embark on the new challenge?
The triple benefit of the field challenge
The prerequisite of the approach - what is the dominant characteristic of
one's own Executive Committee?
Three suggestions to embark on this new set of tasks
Ready to operate -
Executive Committee Member in the arena
The CROP - lessons of field involvement
Killing your ambassador
Afterword
The company responds (Peter Davies, Chief Operating Officer, International
Americas, DHL Worldwide Express)