Byron B. Renz

Our Own Worst Enemy as Protector of Ourselves (eBook, ePUB)

Stereotypes, Schemas, and Typifications as Integral Elements in the Persuasive Process

• Format: ePub

Produktbeschreibung

Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argument taps the reservoir of unconscious understandings, feelings, expectations, and values that we have coded and stored in our unconscious minds in the form of stereotypes, schemas, and typifications.
Our internal packets of stored values and beliefs may constitute our own worst enemy as they militate against creative thought and forward-looking change. At the same time, they may provide solace for our inner being and provide a framework for developing persuasive campaigns to further our interests.
The book takes us through the persuasive process, particularly as it is used in terrorist persuasive settings and as it has been used in some of the major propaganda battles of the twentieth and twenty-first centuries.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 188
• Erscheinungstermin: 23. Februar 2010
• Englisch
• ISBN-13: 9780761847052
• Artikelnr.: 38484873

Autorenporträt

Byron B. Renz, Ph.D., Wayne State University, has served as a major-market broadcaster and a university professor of mass communication. He has also held Fulbright lectureships at the University of Latvia and Rigas Stradina University in Riga and at Belarusian State University in Minsk. Dr. Renz's current research interests focus on the interrelationship of media and society and include persuasive and expository writing.

Inhaltsangabe

Chapter 1 List of Figures Chapter 2 Introductions: The Function of
Persuasion in Propaganda Chapter 3 Chapter 1: Media, Fear, and the
Consolidation of State Power Chapter 4 Chapter 2: The Enthymeme As a
Persuasive Device in Terrorists' Media Messages Chapter 5 Chapter 3: Social
Construction of Media-Generated Terrorist Images Chapter 6 Chapter 4: Media
Imagery - Generator of Oppositional Schemas that Fuel World Conflict
Chapter 7 Chapter 5: From the Seed to the Tree and Back Again: Definition
of Linguistic Purpose Chapter 8 Chapter 6: Propaganda - From Theory to
Practice