The standard methodology of this debate is to consult intuitions. The book argues that theories should be tested against linguistic usage. Theoretical distinctions, however intuitive, need to be scientifically motivated. Also we should not be guided by Grice's "Modified Occam's Razor", Ruhl's "Monosemantic Bias", or other such strategies for "meaning denialism". From this novel perspective, the striking examples of context relativity that motivate contextualists and pragmatists typically exemplify semantic rather than pragmatic properties. In particular, polysemous phenomena should typically be treated as semantic ambiguity. The author argues that conventions have been overlooked, that there's no extensive "semantic underdetermination" and that the new theoretical framework of "truth-conditional pragmatics" is a mistake.
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