Douglas Kruger

Own Your Industry (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Own Your Industry is a guide to what you can do to position yourself as the "go-to-name" in your industry. Because when you are known as the expert, they will come to you. Learn how to build an industry reputation, use media channels to reach your market and communicate complex ideas through memorable frameworks. Discover how your fee structure defines you as beginner or valued veteran. The book explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors. Become the answer to the question, "You know who you should talk to about that?"

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Produktdetails

• Verlag: Princeton University Press
• Erscheinungstermin: 1. April 2014
• Englisch
• ISBN-13: 9780143531210
• Artikelnr.: 52144060

Autorenporträt

Douglas Kruger is a Hall of Fame global speaker and the author of several bestselling books. He is best known for enticingly counterintuitive titles like They're Your Rules, Break Them!, Is Your Thinking Keeping You Poor? and Poverty Proof. He narrates his own books for Audible, and his speech on overcoming poverty has over two million views online. Douglas focuses on how great leaders can elevate human talent and how businesses can dismantle needless rules, incentivise their radical-value employees and foster a culture of innovation. He has been featured on TED, and his columns and articles regularly appear in the media. For a little fun, he also writes novels. Meet him at www.douglaskruger.com