Oranit Klein-Shagrir

Para-Interactivity and the Appeal of Television in the Digital Age (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Para-Interactivity and the Appeal of Television in the Digital Age focuses on broadcast television's attempts to transition from a mass medium to one which addresses viewers as potentially active participants in simulated interactive communication. It explores both the transformations and the continued popularity of television in an age of social media and competition from interactive digital media. It presents the concept of "para-interactivity," which contains features or elements that echo interactive communication processes considered characteristic of digital media and participatory culture translated into television's language. This novel idea helps to understand contemporary television and identify current and traditional strategies it employs in order to survive in a changing media environment.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 130
• Erscheinungstermin: 15. August 2017
• Englisch
• ISBN-13: 9781498540810
• Artikelnr.: 48958997

Autorenporträt

By Oranit Klein-Shagrir

Inhaltsangabe

Contents Acknowledgments Preface Chapter 1: Conceptual Framework: TV,
Interactivity and Para-interactivity Chapter 2: "1.0 Producers in a 2.0
World": The Dual Discourse of TV Makers Chapter 3: Para-Interactive Paths:
Inviting the Viewers to Interact Chapter 4: Live TV as a Para-Interactive
Temporal Strategy Chapter 5: Unveiling TV's Apparatus as Para-interactive
Spatial Strategy Conclusion References About the Author